Humberto Pulido
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By Alfredo Espinola
In the fertile Parras Valley, Coahuila, a young winery is flourishing and beginning to make its mark on the Mexican wine scene. This is Casa Náufrago, a family project founded in 2017 that, with passion and dedication, seeks to honor the roots of Mexico's wine culture and share its richness with the world.
A dream that grows among vines
“Casa Náufrago was born from a family dream that began with the acquisition of 100 hectares, of which 40 are already in production,” says Humberto Pulido, the winery's commercial director. Thanks to this development, they currently produce eight types of wines under the Naufrago line and have recently launched a new trivarietal label called Ell Polp.
The varieties they grow include:
· Chardonnay
· Shiraz Rosé
· Cabernet Sauvignon
· Shiraz
· Cabernet Sauvignon / Shiraz
· Tempranillo
· Malbec
· Trivarietal (Tempranillo, Cabernet, and Malbec)
Each of these labels is the result of meticulous work with the land, respecting natural cycles and taking advantage of the benefits of the Parras climate. “From the robust Tempranillo to the fresh Chardonnay, each grape is carefully cultivated and harvested at its optimum ripeness, guaranteeing wines of exceptional quality,” says Pulido.
The expert hand behind each bottle
Renowned winemaker Francisco Rodríguez, with more than 50 years of experience and a distinguished career at Casa Madero, leads the creation of Casa Náufrago wines. Today, he also collaborates with Don Leo wines. His vision has been key to imprinting the perfect fusion of tradition and innovation on every bottle.
“Thanks to his experience, our wines reflect the personality of our land and each bottle tells a unique story,” says Pulido.
Parras: A continental wine gem
Parras de la Fuente, home to Casa Naufrago, is a region of incalculable historical value for viticulture in Latin America. It is home to the oldest vineyard on the continent and its fertile soils continue to produce spectacular wines.
“Although we are a young winery compared to others, last year our wines won 15 medals, including gold and silver, in prestigious competitions such as the Concours Mondial de Bruxelles and the Mexico Selection,” celebrates the commercial director.
An enthusiastic welcome from the market
Since March 2024, Casa Náufrago has begun its commercial phase and has been well received by both consumers and distributors. “Thanks to our respect for the typical characteristics of Parras wines, we now have national distribution and are about to start exporting to the United States,” says Pulido.
Faced with an increasingly competitive market, Casa Náufrago does not see competition as a threat. “We are proud to make good Mexican wines. We are not here to compete, but to contribute what is done well in Mexico,” he emphasizes.
Connecting with new generations
One of Casa Náufrago's key objectives is to bring wine to new generations. To achieve this, they support consumer centers by providing training for chefs, managers, and waiters. “We want them to know how to pair our wines with their menus and, above all, why to do so,” explains Pulido.
They also seek to promote wine culture as part of a healthy, everyday lifestyle, as is the case in countries with a strong wine tradition such as Argentina, Chile, Spain, and Italy.
Wine tourism with personality
The wine tourism experience at Casa Náufrago has also begun to take shape. “We offer personalized tastings guided by our corporate sommelier, Héctor Carlón. Each visitor, couple, or group is given special attention,” explains Pulido.
The idea is to create an atmosphere that allows guests to enjoy the scenery, the company, and, of course, an excellent tasting accompanied by good food and music.
In this spirit, in June of this year they will celebrate their first jazz and wine festival.
An invitation to discover Mexico in every sip
Thus, Casa Náufrago opens its doors and its bottles to invite wine lovers to explore a universe of flavors and sensations, where each sip tells the story of a generous land and a family that decided to contribute to it.
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