RUNNING A MEXICAN RESTAURANT SUCCESSFULLY requires managing money carefully — and smart buying is a key part of that. If you have an idea of where prices are headed, and what’s a good buy and what isn’t, success should come more easily.
el Restaurante wants to help — so we’re distilling the countless bits of data about ingredient prices into information that can help you succeed. We’ll provide forecasts for prices of the ingredients you most commonly need: avocadoes, limes, lettuce, tomatoes and other produce; beef, chicken and pork; and alcoholic beverages.
To do that, we will read and analyze USDA data about produce and meat prices, plus data from organizations that track alcoholic beverage prices. We also will speak with Mexican restaurant owners nationwide to learn what they are seeing, and occasionally survey readers for broader data. We’ll combine that information into brief, clear reports written from the perspective of a Mexican restaurant owner making purchasing decisions.
We will post the reports at elrestaurante.com and include them in our eMex newsletter. Our plan is to post the first one during the first week of February, then post updates every other month.
This tool will evolve as we develop it and get feedback. So please be on the lookout for the first edition in a couple of weeks, and don’t hesitate to reach out to us with suggestions for improvement.
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