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Leaders of the Mexican wine and restaurant associations signed an agreement on the promotion of Mexican wine and products.
For the second consecutive year, the Mexican restaurant association (CANIRAC) and the Mexican Wine Council (CMV) reaffirmed their commitment to the promotion of Mexican gastronomy and national wine, signing a collaboration agreement that seeks to consolidate Mexico as a reference in food and wine experiences at an international level.
Some of the highlights of the agreement are:
- The importance of promoting wine regions
- The promotion of the consumption of Mexican products
- Consolidation of Mexican Wine Week
- Continuous training of restaurant sector collaborators to strengthen the service and handling of wine in order to guarantee an exceptional experience for diners.
All this is designed as a strategy to positively impact the entire value chain, generating direct benefits for producers, distributors, restaurants and other key players in the sector.
As part of this alliance, an Advisory Board will be formed comprised of sommeliers, distributors, winery owners and restaurateurs. The board will strengthen alliances with festivals, expos and key brands to position Mexican wine as a symbol of excellence, tradition and innovation.
“The signing of this agreement reflects our commitment to the promotion of wine, Mexican gastronomy and the strengthening of the entire value chain, from CANIRAC, we will continue working to promote the professionalization of service, training and education around wine, said Claudia Ramirez del Palacio, executive president of CANIRAC.
Salomón Abedrop, president of the Mexican Wine Council, emphasized that with this alliance, the commitment to gastronomy and the restaurant industry will be renewed, working together for the professionalization of wine service, the inclusion of Mexican labels and the positioning of Mexico as a leader in food and wine experiences that integrate tradition, innovation and excellence.
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