
Consumers craving a quick taco in Japan will soon have one of America’s most recognized brands to choose from, thanks to a franchise agreement between Yum Brands' Taco Bell unit and Asrapport Dining, which was announced Feb. 26. “We believe that 'Taco Bell' holds strong growth potential and will enable us to create a new QSR category by cultivating the strong latent demand for Mexican inspired foods within Japan,” said Shusaku Higaki, Asrapport Dining CEO. For more information, click here: http://finance.yahoo.com/news/asrapport-dining-signs-franchise-agreement-050000108.html