Industry News
Mexican Sugar Adds Houston Location
Modern Mexican restaurant Mexican Sugar is expanding. The restaurant, which currently has three locations in Texas, has added a location in Houston. The two-story destination features scratch-made dishes and an “Agave Library” that features an extens Read more
Dec 20, 2024
11:24 AM
Simply Agave Offers Free Case
Agave nectar is an essential part of many margarita recipes, so saving money on the product can really add to your bottom line. With that in mind, a special offer from agave supplier Simply Agave is definitely worth considering. If you order one case Read more
Dec 18, 2024
10:19 AM
El Kapitan: If the Customers Want Something Else, Listen!
El Kapitan, a Mexican restaurant in Rochester, New York, started out as a foodtruck that was going to be dedicated to offering seafood. But when customers asked for something different, its owner, Eden Rita, changed the menu. Read more
Dec 17, 2024
2:05 PM
Mexican Sugar Adds Houston Location
Modern Mexican restaurant Mexican Sugar is expanding. The restaurant, which currently has three locations in Texas, has added a location in Houston. The two-story destination features scratch-made dishes and an “Agave Library” that features an extens Read more
Dec 20, 2024
Simply Agave Offers Free Case
Agave nectar is an essential part of many margarita recipes, so saving money on the product can really add to your bottom line. With that in mind, a special offer from agave supplier Simply Agave is definitely worth considering. If you order one case Read more
Dec 18, 2024
El Kapitan: If the Customers Want Something Else, Listen!
El Kapitan, a Mexican restaurant in Rochester, New York, started out as a foodtruck that was going to be dedicated to offering seafood. But when customers asked for something different, its owner, Eden Rita, changed the menu. Read more
Dec 17, 2024
National Restaurant Association Releases What’s Hot 2025 Forecast
The What’s Hot 2025 Culinary Forecast from The National Restaurant Association (NRA) is out — and a focus on the environment tops the list of what consumers are looking for in the restaurants they support. The forecast draws on the expertise of indu Read more
Dec 13, 2024
Hand-out CHI-CHI’S™ Restaurants
They’re BACK…CHI-CHI'S™ Restaurants
It’s been 20 years since diners could enjoy a meal at CHI-CHI'S™ Restaurants, the once-popular Mexican restaurant chain that shuttered its last location in 2004. Now, thanks to a new agreement with Hormel Foods (owner of CHI-CHI'S™ trademarks), Micha Read more
Dec 13, 2024
Lonchera Succeeds with “Lots of Spice and Lemon”
In the 20 years that Raquel Ibarra has been living in the United States, she has worked in many different fast food restaurants. Two years ago, on December 20, 2022, she decided to take the risk and open her own foodtruck, or “lonchera,” called Taque Read more
Dec 12, 2024
Chicago’s Cariño Honored with MICHELIN Star
Chicago’s restaurant scene became one star brighter on December 9, when Mexican/Latin-inspired Cariño was honored as the Windy City’s newest Michelin-starred restaurant during an awards ceremony in New York City. Read more
Dec 11, 2024
Barberitos Signs 10-unit Deal in Alabama
Fast-casual burrito restaurant Barberitos has signed a 10-unit franchise agreement that will grow the company to multiple locations across Alabama. This expansion follows the recent unveiling of Barberitos' reimagined look and enhanced menu. Read more
Dec 10, 2024
Woman Takes Reins of Mexican Sommelier Association, Plans Competitions
For the first time in its history, a woman has assumed the presidency of the Asociación de Sommelier Mexicanos A.C. (ASM). Georgina Estrada, who was sworn in on December 2, will hold the position until 2028. Read more
Dec 10, 2024
California Tortilla’s ACE Model Reverses the Ordering System
California Tortilla is a fast-growing Mexican multi-unit that is expanding with franchises across the eastern United States. Keith Goldman, the company’s CEO, recently spoke with el Restaurante Publisher Ed Avis. This is the second of three articles Read more
Dec 8, 2024
Light the Fire: On Saturdays, Cuban Food Truck Becomes a Pig Roast
Like thousands of Cubans, Edirberto Avila left Cuba in search of a better future. He worked in construction and Mexican restaurants, and in 2019 opened his own restaurant, Tacos los Amigos, in Kentucky. In August he opened a new version in Wichita, K Read more
Dec 4, 2024
¡Ya Oaxaca! Wins $100,000 PepsiCo Grant
¡Ya Oaxaca! — a company known for its artisanal Mexican mole sauces, adobos, and salsas — emerged the winner from a pool of eight finalists in PepsiCo’s 2024 Greenhouse Accelerator Program: Juntos Crecemos Edition, a mentor-guided program that suppo Read more
Dec 3, 2024
Q&A with Georgina Estrada: Education, Promo Will Grow Mexican Wine Sales in U.S.
Renowned Mexican sommelier Georgina Estrada, recently named the first woman president of the Asociación de Sommeliers Mexicanos A.C., spoke with Alfredo Espinola, el Restaurante’s representative in Mexico City, about her career and the potential for Read more
Dec 2, 2024
Mexican Wine Photo Exhibition Highlights Fields, Workers
When people think of wine, they usually imagine drinking it. But viewing images of wine country and the people who work in the industry also can be truly pleasurable. That’s the idea behind a new program called “Entre Las Vides de Mexico” (Among the Read more
Nov 26, 2024
Want to Boost Holiday Sales? Try These Recipes!
The holidays season has arrived — one of the busiest and potentially most lucrative times of year for the restaurant industry. Between Thanksgiving and New Year’s Day, your current and prospective customers will be looking ways to celebrate this spec Read more
Nov 26, 2024
Q&A: Box of Cubans Aims to Fill a Niche
Box of Cubans is a Cuban restaurant in Riverview, Florida, that recently announced plans to franchise. Publisher Ed Avis interviewed Marcos Silverio, who co-founded the restaurant with his wife, Onelia Silverio. Read more
Nov 25, 2024
Nov/Dec Issue of el Restaurante Features Pozole, Tamales, Mocktails
The latest edition of el Restaurante is now available! The November/December issue features articles about trends in pozole, tamales and mocktails. An article about limited-time offers (LTOs) at California Tortilla will give you ideas on how to succe Read more
Nov 22, 2024
Akilia Cosina Arrives in Chicago’s West Loop
Billed as “a place where great food meets great vibes!” Akilia Cosina arrived in Chicago’s trendy West Loop neighborhood with a Grand Opening celebration on November 14th. Read more
Nov 20, 2024
Mother-Daughter Team Master the Pupusa, Aim Big
Maria Henriquez, 44, and Ashley Henriquez, 21, are mother and daughter and also a great team. Together they operate La Salvi, a pop-up Salvadoran restaurant located in The Rochester Commissary, a space for food ventures in Rochester, New York. They o Read more
Nov 19, 2024
Torchy’s Tacos Teams Up With the Kansas City Chiefs.
It’s good to connect your business to a winning team -- Torchy’s Tacos has announced a partnership as the Official Tacos and Queso of the Kansas City Chiefs. Read more
Nov 18, 2024
