Mexican beer imports are hopping! According to the recent Trends in Adult Beverages (TAB) 2014 State of the Industry Report from Technomic, Mexican imports account for two-thirds of leading imported beer brand volume and are among the fastest-growing imports, and Hispanics favor imported beer—Mexican labels in particular. Variety and innovation are hallmarks of imported beer, and the major players continue to deliver, the study notes. Corona Light’s expansion on draft this year will bring a new dynamic to restaurants and bars; Corona Extra on tap is being tested in select markets. Meanwhile, Heineken USA this year will bring out line extensions for Dos Equis and Amstel, as well as a new entry, Desperados, involving beer aged in tequila barrels.
For more information, click here:
blogs.technomic.com/imported-beer-expectation-growth/ (this is the blog entry)
www.technomic.com/Reports_and_Newsletters/Industry_Reports/dyn_PubLoad.php?pID=135 (page to order study)