The Latino Restaurant Association has launched a new program that aims to highlight the stories of Latino restaurant owners. The program, called How Dreams are Cooked, will publish the stories on the LRA’s Instagram, Facebook and YouTube platforms.
“For a while we had been thinking of a way to show the human side of LRA's members,” says Chef Tati Polo, who is a co-founder of the LRA and its creative director. “The program will let restaurant owners themselves share a bit of their story and journey, how they managed to position their business, overcoming the limitations and challenges that they faced along the way. Most of the members of LRA are either immigrants or have immigrant families, which means that they face more constraints in this country.”
The first submission to the program came from Tatiana Pacheco, owner of Andrea's Healthy Kitchen in El Monte, California. Her story, including how a fire destroyed her business, can currently be seen on the LRA’s Instagram page, www.instagram.com/latinorestaurantassociation/
“Stories like these are so inspiring to entrepreneurs, restaurateurs and anyone else who is going through difficult situations or discouragement. They will realize that they are not alone,” Polo says. “We all have a story to share and what is most important is what we learn from the situation.”
If you have a story to share with the How Dreams are Cooked program, visit the LRA’s Facebook page (www.facebook.com/LatinoRestaurantAssociation/) and send a direct message.