The Mexican/Latin restaurant world contains far more information than we can fit into the print edition of el Restaurante magazine, so we are creating four bilingual digital supplements for 2023. These supplements will be packed with information in English and Spanish that our readers -- owners, managers and chefs of Mexican and Latin restaurants -- will love!
These supplements -- which will be widely distributed via email, social media, programmatic web distribution and other means -- offer a special opportunity for advertisers to reach this audience affordably. Regular advertisers in the print editions can buy a full-page ad in a supplement for just $900 or a half page ad for $500. Companies that don't advertise in the print edition can buy a full-page ad for $2,700 or a half page for $1,500. Here are details about the supplements:
Winter - Growing Your Catering Business: Our first supplement will focus on how a Mexican/Latin restaurant can succeed with catering. We'll explain how to choose the right menu, promote catering services, and find the equipment and supplies needed. We'll offer specific guidance to finding "green" supplies that are sustainable and effective. The advice in this supplement -- written in English and Spanish -- will inspire our readers to grow this important business segment. Reservation Deadline: January 19; Materials Due: January 26; Distribution Date: February 2
Spring - Cocktail Profits: Our second supplement will guide our readers on how to increase profits in the beverage programs, specifically with cocktails. It will include creative recipes for Margaritas, Palomas, and other popular Mexican/Latin cocktails; fun ideas for rimmers; tips for upselling cocktails; ways to maximize profit on the cocktail menu; and keys to promoting cocktails. Reservation Deadline: April 6; Materials Due: April 13; Distribution Date: April 20
Summer - Technology: This issue will bring our readers up to speed on restaurant technology issues, ranging from POS systems to effective online marketing tools to the overall "digital restaurant" concept. And since the editorial will be in Spanish and English, all of readers will be able to gain a stronger understanding of these vital tech tools. Reservation Deadline: June 8; Materials Due: June 15; Distribution Date: June 22
Fall - Wine and Beer: Mexican restaurants are known for their Margaritas and Corona, but there are a lot of profits available to them if they offer quality wine and a wider selection of beer. This supplement will guide them on how to create a successful wine service, how to find and promote beer that complements their cuisine, and how to promote those beverages to maximize profit. Reservation Deadline: September 7; Materials Due: September 14; Distribution Date: September 21
Have questions or are you interested in reserving space in one or more of these supplements? Contact Publisher Ed Avis, edavis@elrestaurante.com or 708-218-7755 (texting is welcome).