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DANA POINT, CALIF. (December 1, 2020) — Cocina Sabrosa Trade Expo and Marketplace, the only event in the United States solely dedicated to the Latin food and beverage sector, has announced new dates for its inaugural event. After postponing due to COVID-19 safety concerns, the expo will now take place September 28-29, 2021, at the Long Beach Convention Center in Long Beach, California.
“We are planning an even stronger launch for this one-of-a-kind expo to cater to the Latin foodservice and retail community while also adhering to event industry best practices for the health and safety of participants,” said Eric Jurado, Director of Cocina Sabrosa Trade Expo. “Through these challenging times amid the pandemic, it is designed to be a safe, cost-effective and time-efficient business experience for both attendees and exhibitors, while also providing a cultural celebration for the Latin food and beverage industry.”
For attending food and beverage retailers and restaurant professionals seeking to stay on top of the rapidly growing consumer interest in Latin cuisine, Cocina Sabrosa Trade Expo will provide the opportunity for suppliers to expand distribution and increase revenues, and attendees to discover trends and lucrative new brands and products. The event will be specifically focused on industry networking, product discovery, discussion, and wholesale buying and selling.
The show will also bring together a dynamic range of exhibitors—such as the global powerhouses, PepsiCo, Los Altos, Jarritos, Tapatio Hot Sauce—to present their food and beverage products to wholesale buyers. The expo will not only feature food and beverage brands, but also kitchen and store equipment, food trucks, small wares, restaurant furnishings, tableware, uniforms, business and financial services, and more.
In a post-COVID-19 environment, Cocina Sabrosa Trade Expo will prioritize the health and safety of attendees, exhibitors and staff, and will be run in accordance with official government and local authority guidance, as well as any venue or location-specific regulations. The business event will be a controlled gathering designed for the expressed needs of the Latin foodservice and retail industry.
Complimentary registration is available for food, beverage, and kitchen trade professionals. For more about attending and exhibiting at Cocina Sabrosa Trade Expo and Marketplace, visit www.cocinaexpo.com.