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Chef Javier Plascencia at Asada Fest in Los Angeles.
Over 1,500 hungry Los Angelenos gathered in the Arts District of Los Angeles last Saturday, July 13, for the debut of "Asada Fest," presented by Northgate González Market. Attendees savored mesquite-grilled tacos from LA's top taqueros and renowned Mexican chefs.
The event featured renowned chefs such as Javier Plascencia from Baja, Claudette Zepeda of Top Chef fame from San Diego, and social media sensation RobeGrill "Que Chille" from Hermosillo, Sonora. Additionally, guests enjoyed dishes crafted by culinary artists like Yesenia Rios from Tijuana and Daniel Castillo of Heritage Barbecue in San Juan Capistrano.
"What an incredible day! At Northgate González Market, we know the asada is a cherished tradition that brings families and friends together while enjoying good Mexican food, drinks, and camaraderie," said Northgate Market's Co-CEO, Oscar González. "The inaugural Asada Fest elevated this idea and family gathering to a whole new level."
This gastronomic experience, curated in collaboration with noted food writer Paola Briseño Gonzalez, highlighted L.A.'s top taqueros, including award-winners Tacos La Carreta and emerging stars like Mochomitos from Whittier and Tacos La Rueda from East Los Angeles.
The event also included live music from Mi Banda El Mexicano de Casimiro singing their iconic original songs such as "La Bota" and "Baile de Caballito," lucha libre matches, and photo opportunities with the legendary luchador Hijo del Santo.
Founded in 1980, Northgate González Market is a family-owned and operated Hispanic supermarket chain with 44 stores in Orange, Los Angeles, Riverside, San Bernardino, and San Diego counties.
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