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Sergio Silva Castañeda y Salomón Obedrop
By Alfredo Espinola
Consumers of products from Mexico are well familiar with the “Hecho en Mexico” seal, and discerning wine patrons have realized that wine from Mexico is top quality. Now those concepts are united.
The Ministry of Economy of Mexico and the Mexican Wine Council (CMV) announced the link between the collective brand “Vino Mexicano” and the “Hecho en México” seal initiative at a two-day event on March 12-13. This event marks the beginning of a series of joint actions that seek to highlight the impact of domestic wine on the country's economy.
The Ministry of Economy relaunched the Made in Mexico seal and established an Honorary Promotion Council whose objective will be to foster national pride and identity by promoting both the consumption of domestic products and the participation of businesspeople, entrepreneurs, and artists in events that promote products made in Mexico.
The Undersecretary of Industry and Commerce of the Ministry of Economy, Vidal Llerenas Morales, mentioned the importance of Mexican wine as an emblematic product that reflects Mexico's historical and cultural wealth, highlighting its growing role in tourism, promoting the development of various regions of the country.
This event is part of the “Made in Mexico” program, which is aligned with the objectives of the “Plan Mexico” designed by President Claudia Sheinbaum to strengthen the economy and national identity.
For his part, the president of the Mexican Wine Council, Salomón Abedrop López, highlighted the wine sector's commitment to the country's economic growth. “With this event, we seek to highlight the importance of the wine sector not only as a generator of employment and economic development, but also as a symbol of national identity. The CMV is committed to consolidating the presence of Mexican wine in both the domestic and international markets.”
To celebrate this event, the CMV offered a tasting of Mexican wines under the “Made in Mexico” label. Forty-three wineries from ten producing states participated in the tasting, allowing attendees to sample a selection of wines representative of various regions of the country.
Among the participating wineries were:
· Altos Nortes
· Bodegas Domecq
· Bodegas Guaname
· Casa Madero
· Casta de Vinos
· Cuatros Soles
· Freixenet Mexico
· Hacienda Florida
· Lataland
· Naufrago
· Parvada
· Santo Tomas
· Vinícola Diez González
· Vinícola El Secreto
· Viñedos la Redonda
During the signing of this collaboration, the representative of “Hecho en México” Barbara Botello Santibáñez; the director of the CMV, Ana Paula Robles; the Coordinator of the Collective Brand, Santiago Cosió Pando; and the general director of the IMPI, Santiago Nieto, were present.
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