The World Cup will present an important opportunity for Mexican restaurants that want to show the game. This webinar, hosted by el Restaurante magazine on April 30, 2026, provided viewers guidance on how to properly promote and show World Cup games in their restaurants. Panelists were Ed Avis, publisher of el Restaurante; Lilly Rocha, executive director of the Latino Restaurant Association; Samona Caldwell, APR, Director, Business Connect, Los Angeles Sports & Entertainment Commission; and Oscar Delgado, Director, Fan and Stakeholder Engagement, Los Angeles Sports & Entertainment Commission.