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Vilore Foods has entered the natural foods space with the acquisition of Tia Lupita Foods — a brand known for its gluten-free, non-GMO and no preservative products including signature hot sauces, innovative and sustainable grain-free cactus tortilla chips, and Mexican Chili Crunch. That lineup now joins Vilore’s portfolio, which includes Hispanic brands like La Costeña®, Jumex® and Totis®.
The expansion reflects the company’s commitment to supporting culturally connected and emerging brands that celebrate heritage and flavor.
"This acquisition signifies Vilore Foods' powerhouse expertise in distributing and championing Hispanic food brands in the U.S. market," said Edgar R. Vargas, Director of Growth and Brand Development for Vilore Foods. "As more U.S. households seek trusted and authentic culturally connected products, we've kept an eye on the growth and potential of Tia Lupita Foods and believe this partnership will take the brand to the next level."
"I'm thrilled that Tia Lupita Foods is joining the Vilore Foods family," said Hector Saldivar, Founder of Tia Lupita Foods. "Vilore Foods understands the cultural roots that drive our brand and has the reach and experience to take our products to even more shelves and kitchens across the country."
In 2023, Tia Lupita Foods entered the national spotlight after being featured on "Shark Tank" and securing an investment from Kevin O'Leary, known as the show’s “Mr. Wonderful.”
"Congratulations to Hector and the team at Tia Lupita on being acquired by Vilore Foods," said Kevin O'Leary. "From day one, I believed in your mission to bring healthier, authentic Mexican flavors to the table, and you delivered. You built a brand that resonates with modern consumers while honoring tradition. This acquisition by Vilore Foods is a perfect match and a powerful validation of everything you've worked for. I'm proud to have been part of the journey."
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