Rusty Taco, the fast-casual restaurant brand known for street-style tacos, is strengthening its commitment to community engagement through a new partnership with Force4Good, a technology platform designed to improve local fundraising.
Launched in October 2026 across 18 participating Rusty Taco restaurants, the initiative creates new opportunities for local schools, youth sports teams, nonprofits and community organizations to connect with Rusty Taco franchisees and host fundraising events that bring people together for a shared purpose.
The partnership represents an important step in Rusty Taco’s ongoing commitment to supporting the neighborhoods it serves, while giving franchise operators additional resources to establish meaningful relationships with local organizations.
“Rusty Taco has always been about more than great tacos. It’s about creating a place where people feel welcome, where neighbors connect and where communities come together,” said Michael Meche, president of Rusty Taco. “Our partnership with Force4Good gives our franchisees a simple, sustainable way to turn those values into action. Whether it’s helping a local school raise funds, supporting a youth sports team or partnering with a neighborhood nonprofit, we want Rusty Taco to be a place that makes a positive difference.”
Making Community Fundraising Easier and More Accessible
Through Force4Good, participating Rusty Taco restaurants can streamline the fundraising process, from coordinating events and promoting them to tracking sales and managing fundraising administration.
The partnership is designed to provide several benefits:
- For local schools and nonprofits: Opportunities to organize restaurant-based fundraising events that bring together families, supporters and community members.
- For Rusty Taco franchisees: A repeatable local marketing and community engagement program that simplifies planning, promotion and reporting.
- For restaurant guests: New opportunities to support causes that matter to them while enjoying their favorite Rusty Taco menu items.
- For local communities: A collaborative approach to strengthening relationships between neighborhood businesses and the organizations working to make a difference.
By simplifying the fundraising experience, Rusty Taco hopes to encourage more frequent and meaningful collaboration between participating restaurants and the communities they serve.
Force4Good reports that its marketing programs helped secure more than 2,250 fundraising events in 2025, generating approximately $1.77 million in restaurant sales across participating businesses.
“Community engagement shouldn’t be complicated or limited to a once-a-year event,” added Meche. “We want to make it easier for our franchisees to say yes when a local organization reaches out and to build relationships that continue long after a single fundraiser.”