Heads up! The date for our webinar about how Mexican restaurants can take advantage of the World Cup has changed. Now the event will be April 30 at Noon Central (10 a.m. Pacific.).
Also, the panelists will include two bona fide experts in this area: Samona Caldwell, Director, Business Connect of the Los Angeles Sports & Entertainment Commission (LASEC), and Oscar Delgado, Director of Fan and Stakeholder Engagement for the LASEC, who leads efforts to connect communities, partners and public agencies to the region’s largest global sporting events, including the FIFA World Cup 2026.
We are excited to have Oscar and Samona on this panel and look forward to what we'll learn from them!
This event is being co-hosted by el Restaurante magazine and the Latino Restaurant Association, and it is sponsored by the California Milk Advisory Board.
The webinar will offer guidance on:
- Getting properly licensed to show World Cup games on your screens
- Technical advice on becoming a sports-friendly restaurant
- Tips for setting up World Cup watch parties in your restaurant
- Help on finding and securing sponsorship partnerships
- Suggestions for promoting to soccer clubs and other potential viewing groups
- Guidance on getting the word out through advertising, public relations and social media
- Suggestions for game-day food and drink specials
- Information about other World Cup support from the Latino Restaurant Association
Don’t miss this complimentary event that will help you take full advantage of the World Cup this summer! The event is free, but registration is required. Click here to register today.
