Jarritos, the popular Mexican soda brand, is launching a worldwide 75th anniversary celebration, featuring a specialty sweepstakes, pop-up events in major cities around the globe, vintage-inspired packaging, and more.
75th Anniversary Sweepstakes
Jarritos will be hosting a weekly giveaway starting in September, offering special prizes that celebrate the brand’s heritage and vibrant culture. Winners will have the chance to receive authentic Mexican art pieces sourced from different regions of the country, limited-edition collaboration items such as the coveted Jarritos x Nike SB Shoes and Jarritos x Wolverine Boots, custom Jarritos mini fridges, and even a one-year supply of Jarritos and Jarritos Zero. Additional prizes include exclusive merchandise, gift cards, and other unique items that highlight the spirit and authenticity of the beloved soda brand.
Global Pop-Up Events
Jarritos is bringing the fiesta to major cities around the globe, including Madrid, London, Sydney, Toronto, Dubai, Paris, Berlin, Puebla, and more. Highlights include a riverboat mariachi performance in Paris, a one-of-a-kind, immersive pop-up in Toronto, featuring interactive installations, product sampling, and exclusive merch, as well as a nationwide giveaway across Canada restaurants, where the first 75 customers at select locations will receive a free Jarritos.
Vintage-Inspired Packaging
Jarritos is honoring its roots with millions of family-size bottles featuring retro label designs, along with 500,000 commemorative soda packs that include $75 in savings, adding up to millions of dollars in potential coupon value for fans.
The Authentic Story of Jarritos
To commemorate its legacy, Jarritos is releasing a never-before-seen editorial piece developed in collaboration with the Latino history and origins platform Nuestro Stories, The Authentic Story of Jarritos. Chronicling the brand’s journey, this editorial feature celebrates the legacy of its founders, provides fans with an inside look into the brand’s journey, and shares behind-the-scenes stories from those who helped shape its success.
“This celebration is more than just a brand anniversary. It is a heartfelt tribute to the communities, fans, and collaborators who have shared this journey with us,” says Eric Delamare, marketing director at Jarritos. “We are thrilled to honor our roots, incredibly proud of how far the brand has come, and excited to build our next great chapter in partnership with those that got us here.”
To join in on the celebration and learn more about Jarritos, visit https://jarritos.com/. To enter the 75th anniversary sweepstakes, visit here.