Taco Bueno is introducing a new steak lineup and giving customers a chance to win free tacos for a year through a limited-time promotion rolling out in North Texas.
Beginning now through July 20 at participating Dallas-Fort Worth locations, the brand will randomly award 100 “Gold Bowls,” each containing a scratch-off prize. Winners can receive Free Tacos for a Year (awarded weekly), monthly Muchacos (tacos in pita), or smaller instant prizes.
The promotion coincides with the launch of Taco Bueno’s new steak lineup, marking the first time seasoned steak will be a permanent protein option on the menu. New items include a Steak Floppin’ Bowl, Steak Taco, and Steak Taco Platter.
The Steak Floppin’ Bowl also introduces a new cayenne tortilla, adding a spicier option to the brand’s core lineup.
“We wanted to surprise and reward our guests while introducing something new and exciting to the menu,” said Dani Perales, Director of Marketing and Innovation for Taco Bueno. “The Gold Bowl Sweepstakes and our new steak lineup do just that.”