Taco Bueno again supported domestic violence survivors during National Domestic Violence Awareness Month, October, with its “Churros for Change” campaign. From October 14 through October 18, Taco Bueno donated 100% of profits from its Churro Fries sales at 125 participating locations throughout Texas and Oklahoma.
“At Taco Bueno, we believe a community is strongest when people show up for one another,” said Robert Sanders, vice president of operations at Taco Bueno. “Tacos with a Purpose is rooted in the belief that even small moments – sharing a meal, rounding up a purchase or choosing a favorite treat – can become meaningful acts of compassion. We want to make it easy for our guests to join us in supporting survivors, their families, and the organizations that provide safety, resources and hope every day.”
The initiative was part of Tacos with a Purpose, Taco Bueno’s ongoing commitment to supporting the communities it serves. Since launching in 2024, Tacos with a Purpose has raised more than $800,000 for two nonprofit partners: The Family Place in Texas and Palomar in Oklahoma.
The Family Place and Palomar provide a variety services for survivors, from emergency shelter and counseling to legal resources, advocacy and programs that help individuals and families establish safer, more independent lives.
A Sweet Treat with a Serious Purpose
Domestic Violence Awareness Month offers an opportunity to increase awareness of an issue affecting millions of people nationwide. The need is especially urgent in Texas and Oklahoma, where domestic violence affects a significant share of residents: 30.4 percent of women and 24.3 percent of men in Texas experience domestic violence, while the figures rise to 40 percent of women and 38 percent of men in Oklahoma.
Going Purple for a Purpose
Taco Bueno is also bringing a little purple, the nationally recognized color of Domestic Violence Awareness Month, to its menu throughout October with the limited-time Purple Party Taco.
The mini version of Taco Bueno’s Crispy Beef Taco features a crispy blue corn shell filled with beef, lettuce and cheddar cheese. The colorful offering is another way the brand is using its menu to draw attention to Domestic Violence Awareness Month.
For more information about Taco Bueno and its Tacos with a Purpose initiatives, visit TacoBueno.com.