By Alfredo Espinola
For three days, wine served as the common thread linking art, gastronomy, music, and the senses. From September 4 to 6, Viñedo La Terquedad in Querétaro, Mexico, elebrated its first harvest with an event designed to take wine culture beyond the glass and transform it into an experience to enjoy, explore, and share.
Visitors and residents participated in a program that combined winemaking tradition with various artistic and culinary expressions. A Flamenco Night, art workshops, tastings, tours, culinary offerings, and a Culinary Battle among chefs from Querétaro were all part of this celebration.
Rodrigo Ibarra, director of Tourism Promotion for the State of Querétaro, emphasized that these types of celebrations help expand the wine-related experiences the state offers and strengthen Viñedo La Terquedad’s position within Querétaro’s wine tourism offerings.
The celebration also came at a significant time for the winery. Its wines were recognized among labels from around the world at the 2026 Brussels World Competition, held in Armenia. The 2021 Syrah won a gold medal; the 2021 Tempranillo, a silver medal; and the 2020 Merlot received the 2026 Merit Award.
Three Days to Celebrate Wine
The harvest began on the evening of Friday, September 4, with a Flamenco Night led by Daniela Ponce, a member of the Ballet Flamenco de México, accompanied by a culinary experience from Tierra Yerma.
On Saturday, September 5, art took center stage with a workshop led by Dr. Antonio Loyola Vera, Ph.D. in Architecture. Participants explored composition, proportion, collage, and color using wine as a creative element.
The day also included art talks with artist Kayané Narinián, who led a sensory experience centered on sight, smell, and taste, linking them to the history and culture of winemaking.
Tastings led by sommeliers, tours of the Terca Gallery, and a Piano Bar hosted by the Mantekilla Group rounded out the day’s program.
Participating in the culinary segment were Tierra Yerma, Pícaro, El Maravillas, Silvana Zanella, Mulli, Finca Las Luciérnagas, and Rancho San José María, along with various producers.
A Culinary Battle to Close Out the Harvest
On Sunday, September 6, the celebration came to a close with a Culinary Battle featuring Querétaro chefs Javier Jurado and Luis Calderón.
The event unfolded as a six-course experience, with three dishes from each chef, paired with Terco wine. But here, attendees weren’t just spectators: they served as judges and were tasked with selecting the chef who would advance to the grand finale.
Thus, gastronomy also became a participatory activity, bringing to a close three days in which wine served as the common thread of an experience that brought together different forms of expression centered on wine culture.
La Terquedad’s first Vendimia joins the ranks of experiences that strengthen wine tourism in Querétaro—a sector that links wine production with gastronomy, art, culture, and a range of visitor experiences.
For the Querétaro State Department of Tourism, initiatives like this help diversify the state’s attractions and create new reasons to explore its vineyards and discover the culinary and cultural richness surrounding the wine industry.