Rest Mex Report: Marketing to Mexican Restaurants
Features
6 Facts About Tequila, Mezcal, and Mexican Restaurants
Sales of tequila and mezcal are growing rapidly in the United States, much of it through Mexican restaurants. Read more
Three Ways to Save Money on Advertising
Ask For More, Look Behind You, and Follow the Money. I have been in some form of the advertising business, both as an ad salesman and as a buyer, for 20 years. Here are three basic money-saving ideas I’ve learned from both sides of the desk: Read more
¡Latin Food Fest! Will Highlight Local Hispanic Fare
Latin food is extremely popular in the United States, but many don’t understand the deep culinary traditions behind the food. That may change, thanks to a seven-city series of programs called ¡Latin Food Fest!. Read more
7 Things Vendors Should Know About Mexican Restaurant Buying Habits
A good salesman knows a lot about his customers. If your customers are Mexican restaurant owners and managers, you want to know as much about their buying habits as possible. Here are 7 things vendors should know about Mexican restaurant buyers. Read more
Five Tips for an Effective Restaurant Product Press Release
Here are my five top tips for creating a press release that has a good chance of generating publicity for the product or service you’re selling. Read more