Rest Mex Report: Marketing to Mexican Restaurants

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Sales of tequila and mezcal are growing rapidly in the United States, much of it through Mexican restaurants. Read more

Rest Mex Report: Marketing to Mexican Restaurants

Ask For More, Look Behind You, and Follow the Money. I have been in some form of the advertising business, both as an ad salesman and as a buyer, for 20 years. Here are three basic money-saving ideas I’ve learned from both sides of the desk: Read more

Rest Mex Report: Marketing to Mexican Restaurants

Trade show season is getting into full swing, and unless this is your first year, you know that everything doesn’t always go smoothly. In that spirit, here are four trade show horror stories! Read more

Rest Mex Report: Marketing to Mexican Restaurants

Latin food is extremely popular in the United States, but many don’t understand the deep culinary traditions behind the food. That may change, thanks to a seven-city series of programs called ¡Latin Food Fest!. Read more

Rest Mex Report: Marketing to Mexican Restaurants

A good salesman knows a lot about his customers. If your customers are Mexican restaurant owners and managers, you want to know as much about their buying habits as possible. Here are 7 things vendors should know about Mexican restaurant buyers. Read more

Rest Mex Report: Marketing to Mexican Restaurants