Mexican Restaurant Industry Facts
Features
Mineragua Announces New Brand Identity
Mineragua® recently unveiled its total brand refresh as it celebrates more than 20 years of business under the Jarritos® brand portfolio. The new brand identity, design and refreshed logo centers around its new slogan, “Life with Sparkle. As part of Read more
Preliminary Rest Mex Web Survey Results
Social media plays a major role in restaurant marketing these days, and many Mexican restaurants do it well. At el Restaurante Mexicano, we are working on a nationwide study of Mexican restaurant Internet marketing practices. Some results are in. Read more
Mexican Restaurants Beat 2 of 3 Customer Traffic Averages
Data from NPD Group shows that traffic at quick-service Mexican restaurants rose 5 percent in the year ending September 1, 2012 compared to the previous year. This compared to a 2 percent rise for all quick-service restaurants. Read more
2.8 Billion Visits to Quick-Service Mexican
The quick-service segment of the Mexican restaurant industry saw 2.8 billion visits in 2011, according to data from NPD Group. Read more
Fast-Casual Mexican Restaurants Grew 3.9% in 2011
Data from Technomic shows that fast-casual Mexican restaurants enjoyed 3.9 percent growth in 2011, and big chains like Chipotle and Qdoba did even better. Read more