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The holidays season has arrived — one of the busiest and potentially most lucrative times of year for the restaurant industry. Between Thanksgiving and New Year’s Day, your current and prospective customers will be looking ways to celebrate this special time of year — and that might be in your restaurant, in the comfort of their homes, or at catered events hosted by friends and family.
How can your restaurant stand out from the crowded field of restaurants clamoring for a share of holiday dollars?
One answer is to create menus featuring some traditional Hispanic foods and beverages associated with the holiday season.
Offering special meals for Noche Buena/Christmas Eve, Christmas Day, New Year’s Eve, New Year’s Day is one idea — maybe even a special Noche Buena/Christmas Eve buffet in your restaurant or the meal offered as a take-out meal customers can pre-order for pickup on December 24.
But there’s no need to focus only on the big occasions — why not add some of these recipes from Karen Hursh Graber (a Mexican food expert and former, long-time contributor to el Restaurante)?
- Ensalada de Noche Buena Christmas Eve Salad made with beets, lettuce jicama, oranges and apples (pineapple and bananas are frequently added in tropical climates, apples and jicama in cooler regions)
- Bacalao a la Vizcaina A traditional Christmas Even dish made with codfish, tomatoes, olives and chiles
- Rollo de Pavo Relleno (Picadillo Stuffed Roasted Turkey Roulade) A rolled turkey breast with traditional Mexican meat stuffing reminiscent of Spanish picadillo
- Lomo de Puerco Relleno (Fruit Stuffed Roast Loin of Pork) Pork loin filled with a stuffing made with apricots, prunes and almonds
- Ponche Navideño (Mexican Christmas Punch) A beverage made with ingredients including apples, guavas, raisins or prunes, oranges, cinnamon sticks and options liquor like brandy, rum or wine
- Cola de Mono (Chilean Christmas Drink) A beverage made with milk, cinnamon, cloves, sugar and coffee plus vanilla extract and white rum, pisco or brandy
- Buñuelos con Miel de Piloncillo (Oaxacan Fritters with Brown Sugar Syrup) A simple, cinnamon-sugar dusted fritter-style especialoy popular during the holidays in Mexico
And don’t forget tamales!
Click to see our November/December story about tamales and 18 tamale recipes from past issues.
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