Haz clic aquí para leer esto en español
Peter Gaudreau
Austin-based taqueria Tacodeli has hired industry veteran Peter Gaudreau as its new CEO and plans to extend its footprint in 2025 and beyond.
Among his achievements, Gaudreau played a pivotal role in taking mid-size restaurant brand Snooze from eight to 34 locations in just five years. In 2011, he spearheaded the strategy that resulted in Freebirds’ ranking as one of the 150 fastest-growing concepts by Technomic, and in 2019, he led Punchbowl Social’s 10-unit expansion in his first year as COO.
“We are thrilled to welcome Peter to the Tacodeli family,” says Roberto Espinosa, founder of Tacodeli. “His proven track record, propelled by his operational expertise, aligns perfectly with our vision for the future. Alongside our talented executive team, Peter will help us navigate the ever-changing industry and seize new opportunities.”
Gaudreau was hired in May 2024 and quickly opened two new locations, one in Austin and one in Houston, bringing the total to 14 locations. The restaurant, founded in 1999, is celebrating its 25th birthday this year.
“I am honored to lead Tacodeli at such an exciting time in its evolution,” Gaudreau says. “I look forward to working with this exceptional team to build on our strengths, enhance our customer offerings and drive sustainable growth.”
According to a press release, Tacodeli also is reinforcing its long-time partnerships with local farmers and sustainable vendors, like Vital Farms Eggs, as it forges new relationships with Texas brands, like Cuvee Coffee.
“By sourcing ingredients from within its home state, Tacodeli is not only supporting the local economy but also ensuring that every guest can enjoy the freshest ingredients, illustrating Tacodeli’s dedication to delivering an unparalleled dining experience,” the company stated in the press release.
Other initiatives in the brand’s growth strategy include further expansion in Texas, ongoing menu innovation and store-level team development. Outside of the company’s restaurants, it operates a thriving wholesale business, making its famous breakfast tacos available at some of the state’s most popular coffee shops. The company is also gaining national exposure with its line of CPG offerings, which are currently sold at Whole Foods, Kroger and HEB stores across the country.
Don't miss a thing! Subscribe to el Restaurante's digital publications for free by clicking here.