Fritos® Pie Quesadilla from Taco Cabana
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Taco Cabana, a TexMex chain with 143 units across Texas, celebrated its 45th anniversary this fall with a series of events and new menu items, including those featuring Tito’s Vodka and Fritos corn chips.
The high point of the celebration was a Birthday Fiesta at Taco Cabana’s location in San Antonio. The “TC on Wheels” food truck offered complimentary samples of Hatch Chile Smoked Pulled Pork Street Tacos and TC’s BOOM! Triple Chocolate Cookie. Fans enjoyed games and giveaways and live mariachi performances.
“The spirit of Mexican-inspired heritage, traditions, recipes and culinary flavors are all rooted in today’s modern TC DNA just as they were when we began 45 years ago,” said Ulyses Camacho, Taco Cabana President and COO, in a press release.
The restaurant, which is a subsidiary of YTC Enterprises, LLC, offered a number of new menu items to celebrate its anniversary, including Hatch Chile Smoked Pulled Pork Street Tacos and the BOOM! Triple Chocolate Cookie.
The company also highlighted two brand-name partnerships. It introduced a limited-time cocktail called the TC 45 Vodkarita, made with Tito’s Handmade Vodka and sold in a commemorative 24-ounce yard cup. And it launched the Fritos Pie Quesadilla, featuring two flour tortillas filled with melted Jack & Cheddar cheeses, chile con carne, Fritos corn chips, pico de gallo and jalapeños served with a side of queso. This is the first culinary item developed as part of an ongoing partnership with PepsiCo, including Frito-Lay.
“Culinary innovation has been a TC standard since the first TC location opened in 1978,” continues Camacho. “Our two strategic co-Brand partnerships for our September anniversary are great examples. Tito’s Handmade Vodka and Frito-Lay are two iconic Texas Brands and we couldn’t be happier to have both of them join the TC family during our anniversary and beyond.”
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