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Even young people can "retire" at The Cantinas by Taco Bell
Do people feel old after they eat a few Taco Bell Chalupas? Maybe not, but Taco Bell evidently thinks that lots of people want to experience – at least temporarily – what retirement feels like. They are opening The Cantinas, an “early retirement community” that will let guests can embrace the laid-back lifestyle of retirees, regardless of age.
The Cantinas, located in San Diego, will be open only one weekend, August 17–18, 2024. According to a press release, the place will allow “guests to indulge in a Taco Bell-fueled, sun-soaked experience filled with senior-inspired recreation and cross-generational activities. From early morning tee times to afternoon aerobics and pickleball matches, attendees will feel rejuvenated and immersed in a community oasis that celebrates the diverse art of living más.”
“There's a common misconception that retirement unlocks the life you've been waiting for. And while that may be true for some, we don't think you should have to wait until 55 to live the life you're craving,” said Taylor Montgomery, U.S. chief marketing officer of Taco Bell, in the press release. “The Cantinas early retirement community, just like our brand, represents a place where all generations can come together, regardless of age, to Live their Más however they want.”
Access to The Cantinas is reserved for Taco Bell Rewards Members who are 21 or older. Options include Weekend Memberships -- which cost $150 and include overnight accommodations for the ticket holder and a guest, with full access to amenities, recreation, dining and entertainment and more -- and Day Passes, which cost $50 per day and include access for the ticket holder and a guest to the grounds, recreation, dining and more from 10 a.m. – 8 p.m. on Saturday and 8 a.m. – 8 p.m. on Sunday.
Memberships will be available for purchase on a first come first serve basis on July 16 at noon ET / 9 a.m. PT via a link available to Taco Bell Rewards Members in the Taco Bell App
Interested participants can stay up to date on booking, community and itinerary announcements at www.TheCantinas.net and by joining Taco Bell Rewards.
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