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Mexican fast-casual restaurant QDOBA has signed 22 new franchise deals nationwide this fiscal year, which ended in September.
QDOBA also remodeled and upgraded many of its existing company locations this year. The company has invested nearly $30 million in 2024 in restaurant-level capacity and technology upgrades, as well as transformative remodeling efforts across 80 company restaurants. The company plans to continue these enhancements in key markets.
"The demand for Mexican fast-casual dining continues to surge, and QDOBA is well-positioned to meet that demand while offering an exciting investment opportunity for franchisees," said Jeremy Vitaro, chief development officer at QDOBA. "Our year-to-date successes are a testament to the strength of our brand, driven by innovative offerings and an unwavering commitment to quality. With strategic incentives and unmatched franchisee support, QDOBA is the ideal partner for operators looking to expand in this dynamic market."
Thrive Restaurant Group—a large multi-unit Applebee's franchisee—committed to develop 30 restaurants in North and South Carolina; Q Eats LLC, an experienced multi-unit IHOP franchisee, signed on for 15 restaurants across Greater Houston; and Golden Maize Restaurants, LLC, a former Wingstop franchisee, plans five new locations in Westchester County, New York. Additionally, franchise operators Cafua Management Company and Mountain View Management are expanding into QDOBA with five new restaurants in Pennsylvania, with further growth anticipated across Pennsylvania, New Hampshire, and other markets aligned with Cafua Family operations.
These franchisees join other multi-unit franchise partners, announced earlier this year, expanding in major markets such as Portland, Chicago, Greensboro, Reno, and the Greater Washington D.C. area. Internationally, QDOBA continued its partnership with the Army & Air Force Exchange Services (AAFES) to open its first-ever locations in Asia, with restaurants at military bases in Okinawa, Japan, and South Korea.
To further fuel growth, QDOBA introduced a limited-time $100,000 cash incentive for certain new unit openings. QDOBA is actively seeking qualified multi-unit franchise operators to help propel development efforts in target markets nationwide, including in and around non-traditional venues like airports, universities, military bases and casinos. For additional information about the QDOBA franchise opportunity and available territories, prospective franchisees can visit www.qdobafranchise.com.
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