Product Focus: Krusteaz Professional Ready to Bake Batters

     Operators are raving about the batter-in-a-bag innovation that answers their top needs for labor savings and menu variety – Krusteaz Professional Ready to Bake Batters. Simply POUR. BAKE. AMAZE!™. No mixing, no mess.

      Adding new baked goods to the menu is a profitable way to boost check totals. A whopping 86% of consumers like/love cake and brownies; 82% like/love muffins (Source: Datassential Snap! Cake, Brownie and Muffin Reports 2024). There’s nothing like a fresh-baked treat, any time of day.

    Labor challenges and staffing shortages have forced many operators to rely on pre-made or frozen formats. Those options may be fast, but they’re not fully customizable. Operators using frozen products also have to account for extended freeze/thaw time and potential loss due to freezer burn.

    With Krusteaz Professional Ready to Bake Batters in a Bag, anyone on staff can bake fresh baked goods in any size pan – and bake as needed to meet demand throughout the day. They’re extremely easy to customize for menu distinction. Simply cross-utilize pantry ingredients like dulce de leche as stir-ins or toppings. The batter is free of preservatives, with an 8-10 month refrigerated shelf life that helps operators reduce or eliminate food waste.

     Operators are invited to request a sample and taste this #instantamazing innovation for themselves at  https://krusteazpro.com/rtb-batters/sample.

ABOUT KRUSTEAZ PROFESSIONAL

Krusteaz Professional offers the #1 recommended baking mixes in foodservice*, including a full line of griddle and baking mixes and Ready to Bake Batters that are versatile across dayparts and simple to prepare. Backed by 90+ years of baking expertise, Krusteaz Professional is a trusted staple in kitchens across the U.S. (*Source: Datassential Report 2023).

For more information, visit krusteazpro.com.