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Chicago-based Cilantro Taco Grill — the Mexican fast-casual concept recently named one of America’s Hottest Startup Fast Casual Brands in 2024 by QSR, and ranked #32 on Fast Casual’s Top 100 Movers & Shakers — is set to open more than 100 units through multiple franchise agreements across the country, the company announced on July 15.
(Click here to read an exclusive el Restaurante interview with founder Temoc Martin.)
The brand, which signed its first franchise agreement in January 2024, has already secured over 100 units in development nationwide in less than 6 months. Six different franchise groups have signed franchise agreements and an area rep agreement with Cilantro Taco Grill, totaling 110 units in development in Illinois, Texas, California, and Florida. Each group has resonated with the brand’s mission to uplift Latinos and immigrant communities through franchising, with all groups having immigrant backgrounds themselves.
“We are incredibly proud of the over 100-unit growth Cilantro Taco Grill has achieved just six months after signing our first deal,” company founder Temoc Morfin said in a statement announcing the expansion. “What started as a small taqueria in 2013 has now scaled into a thriving brand spreading across the US. This growth is not just a testament to our passion and dedication but also a beacon of hope for other families striving to achieve the American dream. Together, we are creating opportunities and sharing the flavors of our heritage with communities nationwide."
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