Saving 30% on food costs should grab every operator’s attention, especially for a heavily used condiment served at more than 60%1 of restaurants in the U.S.
Why Red Gold® Salsa Makes Sense
That’s the promise by Red Gold® Salsa sold in #10 cans versus salsa in plastic jugs. “Saving money on food costs is the number one priority of operators for 20262 and Red Gold Salsa is a smart start,” says Megan Rhetts, Red Gold’s Foodservice Marketing Manager. “Saving 30% on every case of salsa over a year means an operator can enjoy significant savings while serving a great-tasting salsa.”
Every restaurant operator knows that salsa isn’t just a condiment—it’s a workhorse ingredient that shows up in multiple dishes across the menu. From topping breakfast burritos to adding flavor to burgers, wraps, tacos, wings, and even signature dips, salsa is the flavor foundation that guests love and come back for. But here’s the catch: many independents are paying far too much for it.
The Cost-Saving Advantage of Red Gold Salsa
A recent survey by Datassential found that 43%1 of operators had switched their brand of condiments, sauces or dressings in the past year to save money and salsa usage in restaurants is on the rise. The same survey found that salsa is served at 61% of America’s restaurants, up 6% since 2022.
Red Gold Salsa serves an important demographic for restaurants. The Datassential survey found that 41%1 of consumers use salsa weekly, with nearly 50%1 of Millennials and Gen X consumers using salsa weekly.
Flavor and Health Benefits of Red Gold Salsa
Red Gold Salsa offers an added benefit over conventional salsas. With only 45 milligrams of sodium per serving, it is a healthier alternative than jugged salsas. Red Gold Salsa has a thick and chunky consistency with rich, red color. Along with tomatoes, the salsa includes jalapeno peppers, and onions contributing to the salsa’s zesty flavor and mild heat.
Red Gold is family-owned and operated and is the world’s largest privately held tomato company3. The brand is the nation’s leading provider of marinara sauce4 and a leading provider of other prepared sauces, ketchup, and salsa in the foodservice channel.
Why Red Gold Salsa in #10 Cans Beats Plastic Jugs
For years, plastic jugs of salsa have been the go-to choice for many operators simply because they seemed “convenient.” But the truth is, you’re paying a premium for packaging—not for better flavor. Plastic jugs take up more storage space, increase shipping weight, have a shorter shelf life and cost more per ounce than necessary. They also create extra plastic waste, which isn’t exactly a plus with today’s environmentally conscious guests.
Red Gold’s tomatoes are sustainably grown and packed in the USA, ensuring that every #10 can delivers a fresh, clean, tomato-forward flavor that enhances your recipes rather than overpowering them. With up to 30% cost savings per case, the switch to Red Gold Salsa pays off quickly—all while giving guests the authentic flavor they crave.
“When we can save operators money on their food costs, we’re happy to do so,” says fourth-generation family member and Senior Director of Marketing and Consumer Relations, Colt Reichart. “Simply by switching to a #10 from a plastic jug an operator can save up to 30% and serve a great-tasting salsa their customers will love.”
Make the Switch to Red Gold Salsa Today
Every week you stay with your current salsa supplier is a week you’re paying up to 30% more than you have to. Why wait? Red Gold Salsa delivers the same vibrant, tomato-forward flavor your guests love, with the operational and financial efficiency your business deserves.
Want to save up to 30% on your salsa, but want to taste Red Gold Salsa first? Go to our Sample Request Page at
Bit.ly/Salsasample to request your free sample now. Or tell your distributor you want to make the switch to Red Gold Salsa today.
1 Datassential Condiments, Sauces & Dressings Survey, Sept. 2025
2 Datassential Operator Survey, 2025
3 Circana, 2025
4 NPD/Circana, 2025