By Annelise Kelly
One look at the globe reveals why seafood is beloved in Latin American cuisine. Nearly every country in the western hemisphere meets the sea, whether flanked by the Pacific Ocean, the Atlantic Ocean, the Gulf of Mexico or the Caribbean Sea. Mexico, with nearly 6,000 miles of coastline, is known for a robust shrimp fishing industry and plenty of celebrated seafood dishes such as snapper Veracruz and the iconic Baja fish taco. It’s worth noting that eating seafood is a traditional Catholic practice on holy days, which may have helped endear seafood to the region’s culinary heart.
According to its annual What’s Next in Mexican Cuisine trend forecast, Cacique Foods predicted that “2022 will be the year of mariscos … as foodies seek out authentic Mexican preparations such as aguachile, ceviche and more that let the flavors of fresh seafood shine.”
Seafood’s popularity has never been higher. At restaurants and grocery stores alike, consumers are increasingly choosing fish and shellfish. They perceive seafood to be a healthy and nutritious protein – and it’s a natural partner to the trend of eating less red meat. According to market research firm IRI, 41 percent of consumers want to consume more seafood in 2022, attracted in part by high protein, omega-3 content, and low fat. Datassential puts that number at 58 percent.
Savvy restaurant operators recognize that putting seafood on the menu is a smart move. Enticing seafood dishes appeal to meat-eaters and pescatarians alike, as well as customers looking for light, nutritious and healthy fare. Ranging from fish tacos to ceviche to platters of lobster or mahi-mahi, seafood dishes can be humble or lavish, lean or rich, ordinary or exotic, economical or indulgent.
Seafood on the Mexican Menu
Traditional Mexican restaurants may specialize in mariscos (which translates to shellfish, but more generally refers to seafood). Classic presentations include grilled and sautéed fin fish and shrimp; cold shrimp or mixed seafood cocktail in a zingy tomato-based sauce; tacos with battered, fried fish and shredded cabbage; and shrimp enchiladas. Some Mexican restaurants take a more upscale approach, which often reveals itself in ceviches and higher-end seafood such as octopus, lobster, spot prawns, halibut, salmon, swordfish, and more.
Flor de Maiz, a beachfront restaurant in Santa Barbara, California, offers colorful, upscale seafood such as Mejillones Vapor (steamed mussels) in white wine and garlic mojo sauce. The restaurant’s quasi-raw offerings include Ceviche de Pulpo with sliced octopus, grilled pineapple, and fresh coconut; Atún Toreado, ahi tuna with salsa ponzu toreada; and Tiradito de Salmon al Achiote, thinly sliced raw salmon with citrus achiote sauce. Shrimp and lobster empanadas are on the appetizer side and tacos include fried soft shell crab, lobster claw meat, octopus and shrimp. On the entrée menu, find Mole Verde con Halibut and Pulpo al Pesto, grilled octopus marinated in santa leaf pesto with creamy huitlacoche rice.
Upscale Menu in Food Court Setting
Holbox in Los Angeles defies expectations with ambitious upscale fare despite being a fast-casual, order-at-the-counter establishment in Mercado la Paloma, a food hall/market located in a converted garment factory in South Los Angeles. This spin-off from Chichen Itza, a Yucatecan restaurant in the same building, is 100 percent dedicated to seafood. Chef/owner Gilberto Cetina intended to open a casual ceviche bar with a few options, but it’s turned into a fish-fanatics destination where the half-dozen ceviches include wild-caught Mexi- can shrimp, octopus, bay scallops, and uni (sea urchin) along with spot prawns, smoked kanpachi, oysters, clams, local spiny lobster, whole grilled branzino, and more. Holbox even offers a $95 six- course tasting menu at the small counter so the chef can pull out
all the stops with small plates such as geoduck sashimi and a smoked Dungeness crab taco with crab butter salsa.
“When we first opened, our focus was not to do a sustainable seafood restaurant,” says Cetina. However, he soon discovered “the sustainable stuff is the tastiest.” Holbox uses both wild-caught and farmed seafood.
“Price is always a consideration considering our setting. We can’t go too crazy with our price point. So, we look to strike a balance with not-so-expensive local seafood — oftentimes overlooked and underutilized local seafood, things like live sea urchins and live spot prawns.” He points out that lots of quality product is shipped over- seas, so it’s critical to “support the local economy, the local fisheries, the local co-ops, and give them an option other than selling it to the highest overseas bidder. Keeping the product here keeps our costs a little bit lower. And it also creates a fantastic network and relationships with these local fishermen or local farmers, strengthening our ability to obtain increasingly interesting local products.”
Farmed shrimp are delivered from TransparentSea, an urban aquaculture enterprise tucked behind Pizza Hut and Goodwill just 15 miles away.
In terms of trends, Cetina says octopus, sourced from the Gulf of Mexico, is very popular, and “Southern California loves sea urchin. We have some of the best urchin in the world from Santa Barbara.” He also embraces the “tail to scale” philosophy, using the whole fish by making fish sausages and smoking the heads of Kampachi. The picked-off meat is transformed into a guisado and spread on a tostada, topped by ceviche-style shrimp or scal- lops. While much of the menu reflects traditional techniques and combinations, he also busts some bold moves such as topping that tostada with an arbol-peanut-soy sauce — “100 per- cent untraditional.”
Fast-casual Tacos with Deluxe Seafood Fillings
At City Tacos in San Diego, a fast- casual chain with seven locations, creative touches entice diners. Tacos include the Scallop Dreams, with pep- per cream flambéed scallops topped with Mexican squash, bacon and cotija cheese; the Crunch Time Shrimp Taco, with bacon and cheese; and the very popular Camarón Enchilado, featuring grilled shrimp with chile de arbol. The Pescado Taco takes an unexpected fruity turn: golden-fried mahi-mahi is topped with cabbage, tomatoes, pickled red onions, habanero and strawberries.
Founder Gerry Torres launched City Tacos in 2014 and has 30 years of history in the restaurant business. With supply chains stretched thin, Torres says the seafood that makes it onto the menu depends “on what’s available lately.
“For example, our bluefin tuna is a take on smoked marlin, which was pretty much fished out of the ocean. Our bluefin is sustainable — it’s actually humanely farm-raised in the ocean off Ensenada and it’s eco-friendly,” he explains.
Torres relies on farm-raised shrimp for most of his menu, but the Crunch Time Shrimp Taco depends on the more robust flavor of wild-caught shrimp. For farmed products, he examines the companies critically for environmental impact. “With oversight, farm-raised seafood can be a great thing and can actually help bring our oceans back to health.”
His take on the trends: Customers gravitate to the freshness and supreme quality of ceviche and tiradito, thinly sliced fresh catch marinated with citrus. “Tiradito is one of the newest trends in Latin-inspired cuisine. In the Valle de Guadalupe [a wine region in northern Baja California], pretty much every restaurant has tiradito on the menu.” Products like sushi-grade raw fish and scal- lop tacos can fetch a higher price and “bring up the quality of your establishment.”
With seafood’s popularity booming and costs increasing, Torres has had to takean obvious but obviously unwanted step. “We’ve had to raise prices to match what we’re purchasing so we’re able to turn a profit,” he says. “But, while it’s definitely rising in price like everything else, I think seafood held up a bit better than meat did during the pandemic. Meats really skyrocketed in price, somewhere around 50 to 60 percent, while seafood didn’t climb that much — maybe a 20 percent increase in seafood prices.”
Latin and Mexican restaurants at every level of service, from food trucks to fine dining, can benefit by incorporating sea- food into their menus. With its competitive price point, popularity, and high perceived value to health-oriented, environmentally conscious diners, some strategically conceived and executed fish and shellfish dishes will please customers, diversify your offerings, and potentially benefit your bottom line.
Annelise Kelly, a freelance writer based in Portland, Oregon, is a frequent contributor to el Restaurante.