Who reads el Restaurante magazine? Leaders of the Mexican/Latin restaurant community!
What type of restaurant?
65% Family Sit-Down Restaurants
18% Quick Serve
11% Fast Casual
6% Fine Dining
96% come from independent restaurants or independent multi-units
Do they serve liquor?
Have a full bar = 49%
Beer/Wine only = 28%
No liquor = 22%
What is their title?
80% owner/operator
11% manager
5% president
3% chef
1% other
Do they make purchasing decisions?
95% make purchasing decisions
91% say that the advertising in el Restaurante introduces them to products or helps them make purchasing decisions
Purchasing plans for 2016/17:
Stove/range/oven 70%
Refrigerator/freezer/ice maker 44%
Tortilla-making equipment 40%
Blender 53%
Vegetable chopper 44%