Dallas, TX, March 25, 2021 – Taco Bueno is introducing their new building design and prototype, with the grand opening at 10700 South Freeway in Ft. Worth. This prototype includes a fresh new look with vibrant and bold colors. The interior has been designed to reflect the “Always Fresh, Always Bueno” commitment for Tex-Mex that is made fresh daily and to order. Many of these new features began with the newly remodeled location in Addison, Texas and will be carried forward in the numerous locations under development. These features include: fresh lightly shaded but vibrant color palates, bright and energy efficient led lighting, Mexican inspired tilework and colorful accent lighting, oak and weathered latticework, high-top bar seating, designed for laptop and tablet use, digital menu boards, promotional signage, stylish and modern seating. Changes to the restaurant facilities and the addition of frequent menu LTOs, highlighting today’s modern and fresh Tex-Mex ingredients, flavors and offerings, will set a foundation for growth in 2021.
Founded in 1967, the brand began with one location in Abilene, Texas, and has expanded to a portfolio of 135 locations across Texas, Oklahoma, and Arkansas. Taco Bueno is known for their unique items such as the “Muchaco” which are tacos made with a softer pita-like shell. They also offer a wide variety of “Big Freakin” items, which are all of the menu favorites, doubled in size. It is no surprise the chain was named Best Tex-Mex Restaurant in the US by Business Insider and People Magazine, beating out top competitors such as Chipotle and Qdoba, Taco Bueno is firmly established as a leading regional chain.
In 2019, Taco Bueno was purchased by Dallas restaurant franchise leader, Guillermo Perales. The CEO is ranked the 3rd largest franchisee in the US, and has been awarded the MUFSO Golden Chain Award and Nation’s Restaurant News’ Top 10 Power List. Perales was named Ernst & Young’s Entrepreneur of the Year in 2008, IFA’s Entrepreneur of the Year, as well as Latino Leaders Magazine’s 101 Most Influential Latinos for several consecutive years. With the acquisition of the brand, he plans to turn Taco Bueno around using his own expertise to drive the change. Taco Bueno will continue to grow and thrive with over 20 locations opening within the next year.
ABOUT SUN HOLDINGS, INC.
Sun Holdings, Inc. was founded in 1997 by Guillermo Perales, funded by an SBA loan. Sun’s portfolio has been ranked as the 3rd largest franchisee group in the U.S. by Mega 99, 2018 Rankings. Mr. Perales has developed a portfolio that operates 1,000 locations in 12 states creating more than 22,000 jobs. He has also developed over 200 new stores, and completed 200 store remodels in the last 3 years. Today, the organization manages Burger King, Popeyes, Arby's, T-Mobile, Taco Bueno, McAlister’s, IHOP, GNC locations, and several airport restaurant locations.