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Tacos with a Purpose, a charitable program run by Mexican multi-unit Taco Bueno, has raised $487,449 to support the work of domestic violence non-profit organizations in the charitable program’s first year.
Taco Bueno locations across Texas and Oklahoma participate in the program.
Launched in summer 2024, Tacos with a Purpose encourages customers to round up their purchase total to the nearest dollar, with proceeds going to organizations that support survivors of domestic abuse. Many customers choose to make additional charitable gifts, as well.
“One year ago, we launched this initiative with hope in our hearts – but even we have been amazed by the overwhelming support from our guests, our communities and our team members,” said Robert Sanders, vice president of Taco Bueno, in a press release. “At Taco Bueno, we believe in the incredible impact of compassion in action. Together, we’re making a meaningful difference in the lives of those affected by domestic violence, and this is just the beginning.”
Funding Hope, Making Impact
The funds raised so far have supported The Family Place in Texas and Palomar in Oklahoma – non-profit organizations providing important support to those experiencing domestic violence today.
The Family Place received $300,886, which provides more than 3,000 nights of safe shelter for families – and their pets. The Family Place is one of the only shelters in Texas with an on-site kennel. The Family Place offers comprehensive, trauma-informed support to survivors of domestic abuse. From emergency shelter and counseling to legal aid and life skills programs, The Family Place empowers individuals and families to find safety, stability, and strength.
Palomar received $186,563, enabling the organization to provide over 2,100 emergency services to survivors. These vital resources include access to Palomar’s Comfort Café, long-term classes and recovery programs, emergency transportation, utility and rental assistance, Victim Protective Order support, and more.
Palomar collaborates with numerous community agencies in Oklahoma City to offer wraparound services to victims of domestic violence and other forms of abuse – serving more than 5,700 individuals in 2024 alone.
“We’re deeply grateful to Taco Bueno – not only for the incredible funds raised through their round-up program, but for the way they’ve chosen to stand up for survivors, educate their teams and create a workplace that truly cares,” said Tiffany Tate, CEO of The Family Place. “When businesses take a stand like this, it sends a powerful message of hope and solidarity. It tells survivors they matter, they’re believed and they’re not alone. We’re honored to have Taco Bueno as a partner in this mission – and we hope more companies will be inspired to join us in building safer, more compassionate communities.”
Tacos Making a Difference at HQ, Too
In addition to raising monetary support, Taco Bueno also works to provide resources, including phone numbers for hotlines where those experiencing domestic violence can receive trained assistance. Information on how to reach assistance appears in bathrooms and at points of sale, and Taco Bueno team members are trained in giving out hotline information.
Tacos are creating change across the company, too, as Taco Bueno’s parent company, Sun Holdings, took the opportunity to create a no-tolerance policy for violence in the workplace. In partnership with The Family Place, Sun Holdings launched a comprehensive workplace domestic violence policy aimed at protecting employees and supporting survivors across Taco Bueno and all of the company’s brands.
This policy will provide resources such as confidential reporting, flexible leave, safety planning and job protection, while training employees to recognize warning signs before violence escalates.
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