Hand-out Sotol Romo
Sotol Romo Bottle
Sotol Romo Bottle
The spotlight shone on what experts have called the third pillar of Mexican spirits when Sotol Romo launched last week as part of Super Bowl Week festivities in San Francisco.
Produced in Chihuahua, Mexico with just plant and water, the sotol is organic, sustainable, artisanal, kosher, and additive-free, according to Claudia Romo Edelman, founder and CEO of Sotol Romo.
The brand was unveiled on Friday, February 6, with the first public presentation of the bottle, liquid tasting, and the launch of SotolRomo.com.
As the January/February issue of el Restarante reported, adding a sotol cocktail to your menu would put your restaurant on-trend: the 2025 Hospitality Trends Report by AF & CO + Carbonate calls sotol “the next tequila.”
To see that story, which includes five ideas for creative sotol cocktails, click here.