RATIONAL, a manufacturer of intelligent cooking equipment for commercial kitchens, announced that its website is now available in Spanish for the United States market. Included within the new site are product brochures and customer reference videos with subtitles in Spanish. In addition to the new U.S. site, KTCHNrebel, RATIONAL’s global food culture magazine, is also now available in Spanish.
With 16% of Americans speaking Spanish at home, RATIONAL and RATIONAL USA, the company’s U.S. subsidiary, recognize the importance of making content accessible to its base of current and future customers.
“We are proud of the content we produce and to have it also available in Spanish – this only increases our potential to reach new markets and provide more customer benefit,” says Simon Lohse, Executive Vice President of RATIONAL North America.
“As we expand in the U.S., we recognize the need to support Spanish-speaking decision-makers. Implementing Spanish across our media platforms enhances our ability to meet people where they’re at, and in a language they know. It is crucial for our inclusivity and our growth as a company.”