Haz clic aquí para leer esto en español
PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses — particularly restaurants, bodegas and carnicerías. Central to this year's campaign is a new program that will award 20 grants of $10,000 each to women small business owners in the food and beverage industry. Grant recipients will also gain access to other business building resources including the Business Health Accelerator and Boost Camp, plus access to the five-week PepsiCo Juntos Crecemos Hispanic Digital & Delivery Program for personalized consultations on delivery logistics, technology, marketing, and search engine optimization (SEO).
"We launched Jefa-Owned in 2022 to shine a spotlight on Latina-owned small businesses while helping to address the unique challenges they face at every stage of their entrepreneurial journey," Esperanza Teasdale, vice president and general manager of the Hispanic Business Unit, at PepsiCo Beverages North America, said in a news release about the program. "Three years into this effort, PepsiCo Juntos Crecemos has supported hundreds of Jefa-Owned businesses through various programs and initiatives and remains committed to helping them thrive, through financial, educational, and community building resources."
The deadline to apply is September 27, 2024, at 6 p.m. ET. Click here to apply.
Don't miss a thing! Subscribe to el Restaurante's digital publications for free by clicking here.