Sardi’s Peruvian Chicken has unveiled a new look, complete with a rebrand, new website (SardisChicken.com), and a flagship restaurant which recently opened its doors in Clinton, Maryland.
Co-founded by cousins Phil E. Sardelis and Phil G. Sardelis, Sardi’s is known for its authentic Peruvian recipes and experiences. Sardi’s now has 15 locations across three states, and the rebrand was intended to create consistency throughout the brand, communications, and stores.
To kick off the excitement of the rebrand, website, and flagship restaurant, Sardi’s is hosting a Grand Opening event at the new Sardi’s location in Clinton on Friday, May 19 from 11 AM to 3 PM. During the event, Sardi’s will be offering free giveaways, including newly designed promotional items with their new branding consisting of backpacks, hats, reusable souvenir cups, magnets, and lanyards.
Sardi’s Clinton features a revolutionized style with new colors, graphics, and signage. “Our aim was to provide the same genuine experience to all our customers at every location, along with modernizing our restaurants and our website. With our rebrand and our new website, we want customers to be able to easily navigate what we have to offer.” Sardi’s owner Phil E. Sardelis said.
Partnering with Ironmark, an omni-channel marketing solutions provider, Sardi’s developed its rebrand while staying true to its original Peruvian roots. Website visitors can view menu items, specials, locations, careers, and company history, and easily purchase gift cards and place online orders.
“We spent many years focusing on the growth of the company, opening new stores and expanding. Those years were spent building our brand. Now, our goal is to bring consistency across our locations and update our brand. We want to focus on becoming a better company to work for, a better experience for our customers, and to overall invest in our company internally and externally,” Sardelis said.
Sardi’s Chicken was co-founded by cousins, Phil E. Sardelis and Phil G. Sardelis in 2008. Since then, Sardi’s has grown to 15 locations in Virginia, Maryland, and Pennsylvania serving millions of new and returning customers each year. Sardi’s Chicken offers authentic Peruvian chicken, as well as a variety of Latin and South American specialties.