Condado Tacos, a 52-unit restaurant with locations in 10 states, is unleashing a new visual identity. The changes include an expressive, graffiti-inspired logo; a fresh color palette; and dining room elements designed to bring the brand's personality to life.
“We didn't just sit in a boardroom and design a logo,” said Sara Kear, chief marketing officer, in a press release. “This has been a decade-long discovery, shaped by every guest who's craved a queso drizzle with a side of rebellion. Our new look is an external expression of what we've always been: uniquely bold, fresh, and boundary-pushing.”
Condado Tacos partnered with brand agency Doe-Anderson to guide the journey. Together, they examined guest surveys, team input, and operational insights to craft a fresh visual system.
The changes became evident in early August, including new menus, in-restaurant signage, fresh swag, and digital updates.
“Our updated vibe is a reflection of the joy, edge, and inclusivity that powers every taco, team, and restaurant,” said Derrick Pratt, CEO, in the release. “Our new look isn't a change in direction. It's a celebration of living our purpose in the communities we serve.”
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