Hector D Torres
Pictured from left to right is founder of Spoiled Latina Yvonne Guidry, Executive Director of the Boyle Heights Arts Conservatory Carmelita Ramírez-Sánchez, Co-founder of Bella Doña and Sweet Street Cosmetics LaLa Romero, multi-unit El Pollo Loco owner/franchisee Rosa Fuentes, El Pollo Loco CEO Liz Williams, founder and CEO of Pica Pica Candy Amanda Castillo, and El Pollo Loco CMO Jill Adams.
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El Pollo Loco clearly recognizes the importance of women to its success. The company revealed in a press release that more than 60 percent of general managers and 50 percent of field leaders at the restaurant are women. Additionally, 200 female grill masters prepare the brand's chicken, and over half of the C-Suite executives are female.
To honor these women leaders and others who exist in El Pollo Loco’s community, the chain joined forces with creative visionary and entrepreneur LaLa Romero to host an event on April 4th in honor of Women's History Month. The event celebrated the achievements of a select group of women within the organization and its broader communities.
The honorees included:
Rosa Fuentes embodies the American Dream. She immigrated to the United States from El Salvador and joined the El Pollo Loco team at 17, nurturing a dream of becoming a franchisee. Today, she is a beacon of success, a multi-unit owner/franchisee, and one of the brand's most esteemed operators.
Yvonne Guidry is a multicultural influencer and entrepreneur behind spoiledlatina.com. She’s been in Forbes, People en Español, and BeLatina for creating a brand that celebrates Latina culture, fashion, and beauty and encourages women to spoil themselves.
Amanda Castillo, a true entrepreneur, transformed her homemade candy into a viral snack sensation among the LatinX community. Her brand, Pica Pica Candy, is not just a business success story but a symbol of cultural pride and community connection. Today, she is the founder and CEO, selling her brand's delicious spicy candy online and in two successful brick-and-mortar stores in Texas.
Carmelita Ramírez-Sánchez is a broadcasting and entertainment industry veteran with a long list of firsts, including being the first female vice president at a hip-hop record label and the first female DJ to reach over 10 million listeners. She is now the executive director of the Boyle Heights Arts Conservatory, which trains students through specialized curricula, emphasizing economic and cultural equity toward careers in the arts and entertainment industries.
“By hosting events that empower and inspire women, El Pollo Loco recognizes and appreciates the remarkable contributions made by women to its business and fosters a sense of unity and support within the community,” said Jill Adams, El Pollo Loco's chief marketing officer. “These events serve as a platform for women to pursue their passions and make a positive impact while encouraging them to prioritize their well-being and personal growth.”
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