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Fast-casual burrito restaurant Barberitos has signed a 10-unit franchise agreement that will grow the company to multiple locations across Alabama. This expansion follows the recent unveiling of Barberitos' reimagined look and enhanced menu.
Leading the charge for Barberitos' growth in Alabama is serial entrepreneur and multi-unit franchisee Haresh Patel. At the helm of POS Properties LLC, Patel boasts a diverse portfolio of successful ventures, including 10 franchise locations of American Deli, several ZTEC gas stations, and other businesses he has cultivated over the past two decades.
"After visiting Barberitos, we were immediately hooked—both by the exceptional food and the brand's potential. Our research into the business model revealed a fantastic opportunity to introduce a fresh and healthy dining option to communities across Alabama," said Patel. "The support from the WOWorks (the parent company of Barberitos) team has made this journey seamless, and we are excited about the future growth opportunities."
The first two Barberitos locations are currently under construction in Wetumpka and Prattville, AL, with an anticipated opening by March. This rollout will mark the beginning of a broader expansion across the state, with plans for at least four additional stores in 2025.
"We are thrilled to partner with Haresh Patel and welcome him into the WOWorks family during this exciting time for Barberitos," said Kelly Roddy, CEO of WOWorks. "This 10-unit agreement underscores our commitment to delivering healthy and flavorful options to local communities and highlights the momentum of one of our fastest-growing concepts in the fast-casual burrito category."
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