Kathleen Furore
Launching and operating a small business is like a microcosm of life. You’re excited about its birth, full of anticipation and confidence about what lies ahead, thrown by unforeseen roadblocks, proud of weathering challenges. As publisher Ed Avis and I have always told our boys, life isn’t a steady climb to the top of a mountain, but a roller coaster ride with ups and downs, twists and turns along the way.
Those twists and turns have brought us to this moment on the publishing journey we began when we started el Restaurante (then called El Restaurante Mexicano) way back in 1997. We’re continuing that journey, but along a different — and what we think is an exciting — new path.
The publishing industry, like the restaurant industry, has experienced unprecedented changes and challenges over the past few years; the move toward digital communication is one that has impacted el Restaurante significantly. With the growing demand for a more robust online presence, combined with escalating printing and postage costs, we’ve decided to go all in and go all digital in 2024.
That change gives us the opportunity to bring you MORE feature- packed issues (6 instead of 5), all still designed by our outstanding art director Ala Ennes; MORE content, which will be updated on our website and on Facebook and Instagram daily; MORE recipes; and MORE chances for you, our readers, to be featured in our digital magazines, enewsletters, and on our website and social media platforms.
We hope all of you who have been with us along the way, whether since our inception or starting with this issue, will join us on this new digital journey. We promise you won’t be disappointed!
Enjoy the holiday season ahead...we’ll be back with an outstanding digital edition in January 2024.
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