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Torchy’s Tacos has expanded into Nashville, Tennessee. The multi-unit taco restaurant, which has over 125 locations in 14 states, opened its first location in that city on September 18.
In celebration of the opening, Torchy’s Tacos is partnering with Opry Entertainment Group to host a series of giveaways at various music venues. Beginning Sept. 13, fans taking a daytime tour at the Grand Ole Opry or Ryman Auditorium could collect free Torchy’s Tacos giveaway vouchers.
The partnership with Opry Entertainment will also include joint marketing efforts, special events, and cross-promotional opportunities. These opportunities include on-site activations at Ryman Sidewalk Sessions and Opry Community Day.
“I love Nashville, and we’ve wanted to bring Torchy’s Tacos here for a long time,” said Mike Rypka, CEO and founder of Torchy’s Tacos, in a press release. “The music, the people, the vibe feels so much like our hometown of Austin – and that’s something that means a lot to us – it’s a place Torchy will feel right at home.”
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