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Fast-casual Mexican restaurant QDOBA is adding 33 new locations, including two on college campuses and one in an airport.
In the Northeast, franchisee PFGS, LLC is set to develop 15 restaurants across the Springfield, Massachusetts, and Hartford, Connecticut markets. Johnny Muhammad, former head of company operations for KFC U.S., is fulfilling a personal dream of becoming a franchise owner—an aspiration inspired by his father.
In the Midwest, Empire Inc. has committed to developing 10 locations in the greater Columbus, Ohio, market and Roaring Forks, LLC will add to their portfolio of more than 60 locations, planning three more restaurants in Rockford, Illinois. Meanwhile, Holy Guacamole signed on to develop a restaurant in Jamestown, North Dakota.
In the Pacific Northwest, Dhote & Turner, LLC signed to develop four locations.
Non-traditional growth is also expanding for QDOBA:
- The Gideon Toal Management Group recently opened a QDOBA location in Terminal A at the Syracuse Hancock International Airport in New York.
- This spring, QDOBA will open at Colorado State University-Pueblo in partnership with Aladdin Campus Dining.
- In January, one of the largest franchisee groups in the QDOBA system, TIG, opened a second restaurant on the Rutgers University campus.
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