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National Taco Day has been celebrated on October since it became an “official” day in 2013. But a lot of people associate tacos with Tuesdays, so Taco Bell pressed the National Day Calendar to change the holiday to permanently coincide with Tuesday. This year, National Taco Day will fall on Tuesday, October 1, and from now on it will fall on the first Tuesday in October.
“For years, we’ve celebrated National Taco Day on October 4th, but it’s always felt like there was a bigger opportunity to align it with something even more special—Taco Tuesday,” said Marlo Anderson, founder of National Day Calendar. “Thanks to Taco Bell’s efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays. National Day Calendar has always thrived on the grassroots support of people who love celebrating these moments, and this change is a perfect example of that. It’s more than just moving a date—it’s about bringing taco lovers together in a bigger way, and we couldn’t be more excited!”
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The History of National Taco Day
National Taco Day began much earlier than the modernized and marketed celebration we know today. According to Gustavo Arellano, author of the 2012 book “Tacos USA: How Mexican Food Conquered America”, its origin can be dated back to the 1960s in San Antonio, Texas from Roberto L. Gomez, Esq. While the celebration eventually grew from a day to a week, to eventually a month, National Taco Day was locally celebrated on May 3, celebrating the week leading up to Cinco de Mayo. It sadly faded away and it wasn’t until 2009 when several businesses rallied behind a new day to mark the occasion, October 4. With the rise of internet culture, the popularity caught on and by 2013, National Taco Day cemented itself on the National Day Calendar to be celebrated on October 4.