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Food and beverage companies owned by Hispanic entrepreneurs have a chance to be chosen for The Greenhouse Accelerator Program Juntos Crecemos Edition, a five-month, mentor-guided program which offers $20,000 grants and mentorships to provide short and long-term support to Hispanic small businesses. Applications are now being accepted and are due by May 6.
The Greenhouse Accelerator program was launched in 2018 in collaboration with PepsiCo Juntos Crecemos, part of PepsiCo’s Pep+ transformation agenda.
There are five steps in the program:
#1 Selection PepsiCo is seeking up to eight high-potential emerging Hispanic-owned food and beverage consumer packaged goods small businesses in the U.S.
#2 Mentorship The program will feature a one-on-one mentorship program, giving entrepreneurs access to PepsiCo executives and business accelerator experts, whose expertise can help them overcome challenges in product development, supply chain, marketing, distribution, manufacturing, packaging, label claims, fundraising or other elements of their business.
#3 Collaboration Startups will participate in a pilot-oriented business optimization and capability development program designed to accelerate growth. The program will enable exploration with PepsiCo partners, with the potential to unlock collaborations.
#4 Grants Selected companies will receive $20,000 USD in grant funding and have the opportunity to pitch their product/solution to PepsiCo Executives, venture capitalists and investors.
#5 Final Prize At the end of the program, one winning company will be awarded an additional $100,000 USD in funding to continue its expansion, and an opportunity to continue partnering with PepsiCo to further their growth.
Find the application for the Juntos Crecemos 2024 Program here.
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