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Turning 15 years old is a big deal in Mexican communities, which explains why the quinceañera is so important. So naturally when District Taco, a multi-unit taqueria based in Falls Church, Virginia, turned 15, they celebrated. Founder Osiris Hoil and his team took a trip to Hoil’s hometown in Yucatán to reconnect with his roots and to create an inspiring documentary.
"Our visit to the Yucatán wasn't just a return to where it all began, it was a reaffirmation of our commitment to bringing authentic flavors from my home to District Taco," said Hoil. "As we grow, we will always remain true to our roots so that more people can enjoy the flavors my family has passed down for generations."
Click the image above to watch the video, which offers an intimate look at the inspiration behind the brand, showcasing the traditional techniques and flavors that have defined District Taco since its inception.
Continued Growth and Expansion
District Taco's 15th year has been marked by expansion, with new locations opening in Norfolk, VA and Wayne, NJ, two more New Jersey openings slated for this fall, and Orlando, FL locations on the horizon for Q1 2025.
"Our growth is a direct reflection of our team's hard work and dedication to delivering fresh, authentic flavors to our guests. We're excited about the opportunities ahead and look forward to continuing this momentum into 2025," said Chris Medhurst, President and COO of District Taco.
Recognized for Excellence
In addition to new store openings, District Taco was recently honored as Minority-Owned Business of the Year by the American Business Awards®, underscoring the brand's commitment to excellence, diversity, and community involvement. This accolade is a significant achievement for District Taco as the brand continues to champion inclusivity and create opportunities for its employees and the communities it serves.
This year, Hoil was also honored by the U.S. Citizenship and Immigration Services with the prestigious Outstanding Americans by Choice award. This award celebrates the achievements of naturalized citizens who have made significant contributions as Americans. Past recipients include well-known personalities such as chefs José Andrés and Lorena Garcia, as well as MLB legends Fernando Valenzuela and Mariano Rivera.
Engaging Campaigns and New Products
Looking ahead, District Taco has set ambitious goals for the balance of 2024. The brand is in the midst of a refresh to better connect with guests and tell more of its story. With an emphasis on sharing the best of the Yucatán, District Taco is focused on serving bold, authentic flavors, prepared traditionally with fresh ingredients.
As part of these efforts, District Taco recently launched a 360º marketing campaign to promote its All-Day Breakfast. The effort aims to raise awareness of District Taco's fan-favorite breakfast tacos and burritos, which are available any time of day.
District Taco is also planning two exciting menu innovations for Q4: A multi-pack deal aimed at sharing occasions for friends and families, and snackable churro bites with Ghirardelli chocolate dipping sauce. With these offerings, District Taco will give guests more of what they want while staying true to the brand's Yucatán-inspired menu.
Franchising Opportunities
District Taco is actively seeking franchise partners with a proven track record in multi-unit operations and a passion for guest experience, who are motivated to grow with an emerging brand. For more information about District Taco Franchising, visit franchising.districttaco.com.
Click here to read an el Restaurante article about the love story behind District Taco.
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