Elizabeth Williams, new CEO of El Pollo Loco
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El Pollo Loco has appointed Elizabeth (“Liz”) Williams as the company’s new CEO, effective March 11, 2024. Williams spent ten years with Yum! Brands and Taco Bell between 2010 and 2020, holding various leadership positions including Chief Financial Officer and President of Taco Bell International. During her tenure, she was responsible for the brand strategy, growth, and performance of the international business across 30 countries. Most recently, Williams served as the CEO of Outfox Hospitality, parent company of Foxtrot, a café and convenience store, and Dom’s Kitchen and Market.
Ms. Williams will succeed Maria Hollandsworth, who has served as the company’s interim CEO since November 3, 2023. Hollandsworth has been appointed president of El Pollo Loco and will also continue to serve as the company’s chief operating officer.
“We are excited to welcome Liz Williams as our new Chief Executive Officer,” said William Floyd, chairman of the El Pollo Loco Board, in a press statement. “Throughout her career, Liz has demonstrated her ability to accelerate growth in food and beverage brands while simultaneously improving financial performance. We believe she has the skills and experience necessary to lead El Pollo Loco as we capitalize on the significant opportunity ahead of us.”
Williams commented, “I am truly honored to join El Pollo Loco and be named Chief Executive Officer of this one-of-a-kind brand. I believe that the opportunities to accelerate the growth of our brand are substantial. While the company was born in Mexico over 40 years ago and has become an iconic West Coast brand, I believe we are just getting started. I look forward to working with the company’s exceptional management team, our team members, suppliers, and franchise partners as we execute on our strategic vision and write the next chapter for El Pollo Loco.”
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