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New design for El Pollo Loco
El Pollo Loco has unveiled a new restaurant prototype showcasing a modern and efficient design. As the brand approaches its 50th anniversary next year, they look to create a modern legacy of curated experiences, inspired by place and punctuated by new menu innovation.
While the new restaurant prototype includes existing brand elements — such as the fire stack gradient, logo, and font — these elements now reflect an updated color palette, footprint, and use of materials. Specifics include interior and furniture upgrades to create a bright and airy space; LED lighting; and energy-efficient hoods and HVAC.
The new restaurant design comes on the heels of hiring Tim Welsh as chief development officer earlier this year. Welsh, a registered architect, joins El Pollo Loco with over 25 years of experience in restaurant and retail design. Prior to joining El Pollo Loco, Welsh was senior vice president of design and construction for TriMark, an industry leader in food service design and commercial kitchen construction.
The restaurant currently operates 495 restaurants across seven U.S. states, and plans to open its 500th location by the end of 2024. The brand is also eyeing previously untapped markets such as Boise, El Paso, Kansas City, and Seattle-Tacoma for growth in 2025.
For more information about El Pollo Loco's expansion, development, and growth, visit its Franchising page on the website. To learn and stay updated on the latest investor news and developments, visit the Investors page.
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