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El Pollo Loco, founded in Sinaloa, Mexico in 1975, is celebrating its 50th anniversary with a year-long celebration. The chain is starting the fun with Loco Friday Drops, which are deals and giveaways announced on Fridays to Loco Rewards Members.
“We’re looking forward to commemorating this momentous brand milestone by giving back to our fans and community,” said Liz Williams, CEO of El Pollo Loco.
El Pollo Loco will also give back to the community it has called home since it arrived in the U.S. market, Los Angeles, throughout the year. In response to the LA-area wildfires, El Pollo Loco has committed to donating 5,000 meals to first responders and others impacted by the Palisades and Eaton fires and a monetary donation to the Red Cross and other community relief efforts. The brand also plans to contribute to the Alvarado Street neighborhood, home to the first El Pollo Loco U.S. location.
El Pollo Loco’s story began when Juan Francisco “Pancho” Ochoa opened his first restaurant with a desire to share the flavors of his hometown with the world. Five decades later, the brand has grown to nearly 500 locations across seven states, serving millions of customers annually.
While honoring its history, El Pollo Loco looks to the future with a modern, new restaurant prototype unveiled in Q3 of 2024. Click here to read more about the new design and the company’s expansion plans.
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