(El Paso, Texas) November 1, 2022 – Novamex, a leading manufacturer of authentic Mexican brands in the United States and a top Hispanic exporter, and Anheuser-Busch, America’s leading brewer, today announced the launch of Cantaritos Hard Sodas, a new-to-world alcohol brand that takes inspiration from favorite Jarritos soda flavors.
“In our commitment to being proud ambassadors of Mexican Culture, Novamex is proud to strengthen our brand through collaborations such as with Anheuser Busch that expand the reach of our most popular brands and meet our consumer demand for innovative creations,” said Ramon Carrasco, Chief Operating Officer, Novamex.
Inspired by the traditional clay jars served in Mexico’s vibrant celebrations that help keep beverages cold, Cantaritos Hard Sodas are made to Flavor Your Fiesta in refreshing, bold-tasting flavors like Mandarin, Pineapple, Tamarind and Fruit Punch, each with 5% ABV. The brand will be available in select markets in California and Texas in Spring 2023 in 12 pack bottle variety packs, six pack bottles of the Mandarin and Pineapple flavors, and 25-ounce cans of the Mandarin and Pineapple flavors.
“Anheuser-Busch's Beyond Beer business unit continues to be a growth driver within the industry, and we are committed to strengthening our portfolio through a consumer-centric strategy,” said Fabricio Zonzini, President, Beyond Beer, Anheuser-Busch. “We are proud that Anheuser-Busch is the number one brewer by volume among Hispanic consumers (IRI HIA Model, w/e 7-3-22), with our brands playing a critical role in the lives of our communities, some beloved for decades. The creation of Cantaritos Hard Sodas demonstrates our ongoing commitment to finding innovative ways to continue to address our consumers’ needs, and we couldn’t be more pleased to begin working with Novamex on this journey.”
About Novamex
Novamex markets a variety of Mexican food and beverage brands including Jarritos, Sidral Mundet and Sangria Señorial; each brand being a leader in its category in Mexico and widely recognized by Mexican-American consumers in the US. Novamex owns most brands and distribution rights to the remaining brands in the US through partnerships, and long-term distribution contracts. The company was founded in 1987 with its founder’s vision to offer its products to families in the United States. Novamex’s success is due to a wide knowledge of its consumers’ preferences and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy for its ever-evolving consumer. For more information, visit www.novamex.com.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.